The Hidden Cost of WordPress.com and Substack for Serious Publishers
WordPress.com and Substack look affordable when you start. As your publication grows, the real costs — in money, control, and dependency — become harder to ignore.
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WordPress.com and Substack look affordable when you start. As your publication grows, the real costs — in money, control, and dependency — become harder to ignore.
Independent publishers built their audiences on platforms they don't own, with tools they don't control, and data that doesn't belong to them. Here's what that actually means — and what the alternative looks like.